Manage advertising content from production to channel readiness

Combine visual and copy production with target-channel dimensions to prepare more organised campaign sets.

Retail Lab. advertising production and optimisation tools

Bring channel requirements into production from the start

Advertising Tools keeps the campaign idea, visual variations, message and target-channel formats in the same workspace. This helps teams build a consistent campaign set from the outset instead of correcting dimensions and content at the last minute.

Core capabilities

Core capabilities that accelerate work while keeping data, access and operational boundaries clear.

01

Channel formats

See the dimension and content requirements of advertising placements during production.

02

Message variations

Create alternative headline and description directions for the same offer.

03

Visual sets

Adapt the campaign composition to different placements in a controlled way.

04

Readiness check

Identify missing dimensions, copy or visuals before publication.

How does it work?

Move forward through measurable, verifiable steps instead of changing everything at once.

  1. 01

    Choose the campaign objective

    Define the offer, target audience, channel and primary message.

  2. 02

    Develop the creative direction

    Prepare visual and copy alternatives under one campaign.

  3. 03

    Create the required formats

    Adapt the approved direction to target advertising placements.

  4. 04

    Review the publication package

    Run a final check on file, dimension and copy consistency.

Operational impact

A more organised creative set

Keeps the purpose and channel of each campaign variation clear.

Fewer formatting errors

Brings channel dimensions into the production workflow early.

Faster iteration

Makes it easier to extend an approved campaign direction to new formats.

Frequently asked questions

Common questions about scope when evaluating the product or solution.

Does it publish directly to advertising platforms?

Channel connections depend on the product's integration scope; the core workflow focuses on preparing the publication package correctly.

Can copy and visuals be created together?

Campaign messaging and visual production can be managed within the same project context.

Can brand guidelines be applied?

Brand assets defined in Design Workspace can be reused across advertising sets.

Is performance data available?

Performance data can be handled in a separate insight workflow according to the connected channel and access scope.

Let us define the right path for your needs.

Explore the creative platform or schedule a scope discussion for enterprise products.