Campaign production
Prepare visuals, copy and channel formats within a shared project.
Unify content, product and channel operations in one growth workflow
Make the steps that get lost across different tools—from campaign preparation to product publishing—visible and reusable.
E-commerce Teams
Creative production and product operations aligned around the same goal
E-commerce teams manage content, product, inventory and channel updates at different speeds. Rather than forcing these areas into a single product, Retail Lab. connects them through integrated workflows with clear ownership.
Core capabilities
Core capabilities that accelerate work while keeping data, access and operational boundaries clear.
Product and inventory insights
Use ProductBase to evaluate product performance, inventory needs and location decisions together.
Channel synchronisation
Use Databridge to manage product, inventory and order flows with full traceability.
Decision support
Use Brain to surface priority review areas from authorised operational data.
How does it work?
Move forward through measurable, verifiable steps instead of changing everything at once.
- 01
Define the campaign and product scope
Confirm the target channels, product group and publication date.
- 02
Prepare the content and product
Develop visuals and review product data in parallel.
- 03
Distribute to channels
Send approved data and content through the relevant connections in a controlled manner.
- 04
Evaluate the outcome
Review publication status, errors and performance signals in a shared context.
Operational impact
Faster publishing readiness
Makes visible where content and product data are waiting on each other.
A more consistent channel experience
Reduces variations in product messaging and visuals across channels.
Less operational duplication
Reduces the need to re-enter the same information across different files and systems.
Frequently asked questions
Common questions about scope when evaluating the product or solution.
Can we start with the creative tools only?
Design, visual and content tools can be used independently; ProductBase, Databridge and Brain are scoped separately.
Will our existing e-commerce infrastructure need to change?
The goal is not to replace your existing system by default, but to connect it through clear agreements and streamline the workflow.
What is the source of product data?
The source system is defined at the start of the project; ProductBase can use existing ERP data in read-only mode to support planning and allocation decisions.
How is a growing number of channels managed?
New channels are added through shared business rules and centralised monitoring; teams do not need to build a separate operation for each channel.
Related pages
Let us define the right path for your needs.
Explore the creative platform or schedule a scope discussion for enterprise products.